Horizon Media’s Generation Z Intelligence Series
A Close Look at the Real Cultural Signals Guiding How this Generation Thinks and Behaves
Generation Z is the largest generation yet, finally overtaking Millennials. They grew up experiencing radical cultural shifts, which impact how they perceive, connect, and engage with the world around them. Their unique perspective and $476B (or almost half a Trillion) in spending and influential family buying power combined inspired Horizon Media’s WHY Group to launch the Generation Z Intelligence Series.
Horizon’s goal is to help brands navigate Gen Z and future-proof their businesses by taking an in-depth look into this generation’s attitudes, beliefs, and behaviors. Learn about the values Gen Z embodies, the events that define them, and uncovers key truths about the way Gen Z interacts with each category in the series: each Gen Z category truth comes with proof points, best in class examples of brands exemplifying the truths, and implications for brands to consider when looking to connect with Gen Z.