Gen Z now has some, if not total, control over the way they spend their money. They make conscious choices about brands every day that are influenced by culture, current events, technology, as well as their personal views of themselves and what is meaningful to them. Horizon Media’s Gen Z Retail report helps brands navigate Gen Z and future-proof their businesses by identifying 5 retail truths to understand Gen Z’s approach to shopping and what influences their purchase decisions:
- Mirror Me
- On My Term-Z
- Worth My Attention
- Shopping for Purpose
- Evolve the Mall